RUSH is a Ukrainian event agency headquartered in Dnipro. During the business’s existence, Denis and his partners treated all crises consciously, but always with a smile. “For more than 11 years, we have been surprising, uniting, motivating with modern corporate events, team buildings, birthdays, and now even presentations. It was challenging for us in 2014 when the war started. But the advantage of our team was that we could sometimes save ourselves during the crisis. At that time, there were only three of us, as partners, with no additional employees. We are professional presenters, so, when everything falls apart, you just run weddings, corporate parties and keep the business for that money. Now everything has declined. It is challenging for me with all my abilities to keep a team that realizes that the event business now is not on the grow. Someone says I will now deal with machinery, and I will study IT, or something else.” Closing the door and disbanding the team, Denis continues to work and believes that the event business will gain momentum in the post-quarantine period. “Now there is nothing to pay the team with – no projects. Only a marketer has stayed. We work with her on all business processes plus marketing, SMM, and now launching a new site. We are trying to dig it all out. But the money is over.”