author and founder of “Vsi.Svoi”
“Vsi.Svoi” is the largest platform of Ukrainian brands, which consists of markets, a chain of stores on Khreshchatyk and Lavina Mall, an online store vsisvoi.ua, as well as parties and event space on Desyatynna street (Kyiv). “We organized the first market for clothes, shoes, and accessories in April 2015. We wanted to show people that there are many talented and creative producers in Ukraine and that their things are neat and high quality. I wanted Ukrainians to wear the local and be proud of it. In 2020, buying Ukrainian is not the mainstream, but simply the norm. It is what our team wanted. Today we want to turn the habit of buying Ukrainian into a culture of buying Ukrainian.” The owners of “Vsi.Svoi” do not despair and are looking for ways to adapt to post-quarantine life. We closed the store door with sorrowful feelings. It’s a shame to leave what you love behind closed doors. And it hurts to understand that you can’t change anything. It’s like any loss in life, both small and large – you can’t reverse it, but you start looking for ways to move on. We had to pause all offline businesses by focusing our resources on the online store. Event business will no longer be the same as before, that’s for sure. We are now looking for options on how to adapt markets to post-quarantine life. It is not about closing, but about transformation: rethinking approaches and finding new business models.