ICstore is a network for the sale and maintenance of Apple equipment in Kherson. The business originated from a hobby that became a job. “Our business is to sell and service Apple equipment. It is even more about the service because anyone can sell, but to adjust and answer a million potential customer questions is not easy and requires experience and qualifications. Therefore, our idea is to be a local genius bar, where you can go at any time and accurately solve problems with technology. Nowadays, companies have something to fight for: keeping the business in full is the minimum, and getting more powerful is the maximum. We see the crisis as a period when it is difficult for everyone, and that is why you need to be focused and far-sighted to get out of it one step ahead of competitors. That’s why we do everything not to lose employees, partners, and customers. And at the same time, we optimize the back office, CRM, SMM-sphere, have already redesigned the site, and much more.