founder of Pryton Krasy
Pryton Krasy is a beauty studio in Kyiv that offers care and complex hair coloring, particularly with the use of dyes that react to temperature and change color, and pixel coloring. Zbirka is a bar in Podil and a conglomerate of businesses, which combines the Pryton Krasy studio, a showroom of Ukrainian designers Nastriy, and a photo exhibition studio Tvorcha. These businesses’ basic idea and is to connect small local businesses that can compete with large malls and chain stores/salons. Such diversification is much more convenient for clients: they go to one place, freshen themselves up, buy a new dress, make a photoshoot, view the exhibition, and get an author’s cocktail for a fair price. Pryton Krasy turned four the fall, and Zbirka celebrated its first anniversary on May 1. “We went through everything: we opened Pryton Krasy at our own expense, our team was completely renewed several times, because, to be honest, at first we didn’t understand who we needed at all, and we preferred professionalism over personal qualities. This was a mistake. We grow professionals quite quickly, but meticulously, but to turn a bad person into a normal one is an affair for magicians, not business owners.” During the closure, the team did not stop: standardization of processes, development of a summer menu, and photosets of everything new were in full swing. Honestly, there is a lot of work, so we were not sad, and we did not say goodbye forever. For us, this is a forced break for the lives of our parents and neighbors.