Founder of a strategic agency Pulsebeat and women’s series of events Real Queens Fix Each Other’s Crowns
Pulsebeat is an agency for marketing, public relations, and corporate business support strategies. REAL QUEENS is a closed series of events for women. “During the crisis of 2007-2008, I was too anxious. Everything was boiling inside. We were cutting staff. Those who went through all of this understand what I mean. There were three waves of contractions—the first wave had employees who went away relatively painlessly. The second wave was distressing. You hired them, raised them, built a market with them. The third wave was like cutting off alive. I wanted to cry from helplessness. Closing businesses forever is not about Maria. “The crisis of 2020 began on March 13 with my mother’s announcement that after the 16th, they cut off flights to other countries. There were no emotions. Clearly and coherently, my trained brain gave out all the possible optimization schemes that can be applied in this situation. I rejected all inappropriate actions and began to act.” Even in the most challenging moments, you should look around and draw conclusions about the situation. I am grateful to quarantine that there is an opportunity to get the view from the side at the surreal mess around. I recommend doing the same, leaving “pink glasses” on the shelf.