The first sports hub FIZMAT was opened by Maryna and her friend four years ago. The business has been actively developing since then. Before quarantine, two halls operated in Kyiv, and the third was scheduled to launch on April 1. “My partner Iryna was the push for this affair. She lived in Los Angeles for a while and saw training halls that were not available here. The place where you can come, train comfortably, take a shower with adequate cosmetics, and leave. We had super-deluxe rooms where you pay $3,000 a year, and get colored robes. Or just underground studios without windows and doors. There was no middle ground. And so she decided to occupy this niche, and then I joined her.” The hub got closed to quarantine voluntarily on the evening of March 15. They did this because they did not want to risk the health of visitors, staff, or their own. “To be honest, it seems to me that we began to realize what was happening in just a week. And then there was panic. We didn’t have anything online at all, and we weren’t about online at all.” But panic for business people is an excellent consolidator of will and strength. The following week, the team set up the systems: shot the first online challenge and set up the payment system. We worked almost around the clock so as not to miss a moment. Thanks to online, we can now step out into the world. There’s a lot of competition, many free apps, and a lot of videos on YouTube. It is not a blue sea at all. It is the red ocean with sharks. But we will try to hold on somehow. We have people; we are responsible for them; we need to pay salaries. Therefore, we cannot and have no right to surrender.