Easy Creative Agency is a creative agency with an office in Ivano-Frankivsk. “We have a kind of mini-vision – to bring more aesthetics to both customers and consumers. That is to form an aesthetic perception of the environment. Our backbone consists of three people, from time to time, we invite more people for tasks. Now there has to be a client from Los Angeles, so we are getting another designer from Ivano-Frankivsk. We are quite flexible in this regard.” Thanks to the flexibility and speed of decision-making inherent in small businesses, the agency has closed its doors with a calm heart. In the second month of quarantine, it became more relaxed. The first two weeks everyone was shaking, everyone was panicking. Well, we are small, so it’s easier for us. Those who have big businesses have suffered more, redundancies, and the like most shake them. We are small, and we know that our niche, especially in Ukraine, is still quite underdeveloped, and we have room to grow. Plus, for example, two leads came to us in the last week, which also gives the impression that it will move somewhere. Being pragmatic optimists in today’s situation is not an easy task. But this is precisely how, according to Nazar, one should think. “The most important thing now is to stay calm. To approach the questions that arise with pragmatic optimism.”