“Jean Niche Concept” is a chain of niche cosmetics and perfume stores headquartered in Odessa. “The company is 30 years old this year. We went through everything we could go through. Therefore, for us, it is probably a common thing. Therefore, we do not panic but draw conclusions, adapt, and move on. There is a phrase: “All weddings are similar to each other, and each divorce is interesting in its own way.” This phrase can now be applied to the crisis. That is, each crisis is unusual in its own way. Because they are unique, each establishes some relationship.” Although perfumes and cosmetics are not essential goods, Oleksiy doesn’t even consider closing the doors of business forever. “We work in quarantine: a) online; b) on the call, when the customer approaches, and we open a store for him, or the girls bring the goods or pass them by courier. Trade has fallen by about 70 percent. It is clear that online has risen very much, about 2.5 times, but offline has probably fallen 20 times. I do not think of closing the business. We didn’t work for 30 years to give up now.”