ReThink is a non-profit organization dedicated to the development of circular design, green sustainable innovation, and educational projects on conscious consumption. They started their activity relatively recently – at the end of 2017. “The current and implemented projects are significant for us. It is good news because from 2017 to the middle of 2019, Ukraine developed well without significant shocks.” The organization closed the door, hoping that it wouldn’t be long. The founder believes that all efforts should be made to remain relevant. Many people believe that the state of the environment has improved so much due to quarantine that immediately after its completion, it is possible to forget about resource-efficient eco-initiatives and return “back to normal.” This is a terrible misconception. This crisis should teach us that we need to change the way we think, design, and consume.