founder and leader of El Capitan
El Capitan is a store of goods for life in nature and travel: camping equipment, clothing, and footwear for hiking, mountaineering, climbing, and running. “My team and I see the meaning of our life in traveling and informing others about routes, equipment, and safety while traveling.” During the 17 years of existence, El Capitan has undergone many transformations: the revolution of 2004, the crisis of 2008, the events of 2013-2014. “It was difficult, but we always found a way to recover and keep the business.” Hanging a lock on the shop was a real challenge. It was horrible. This is the first time I can think of when you are not allowed to work and is entirely powerless to do anything about it. The biggest challenge in this situation is to save the team, the goods, and the place, and to be able to open up when it’s all over. This is my life, my vocation, and my passion. I want to continue at almost any cost. But there are fears that, due to the economic crisis, there will be no buyers. Anything can happen.