Volodymyr
Dehtyaryov
director and co-founder of PR агенції Newsfront
Kyiv Photographer
Hryhoriy Vepryk
Newsfront PR Agency helps international and Ukrainian businesses talk about their products and services and build and protect their reputation as manufacturers, employers, or business partners. “The agency turned 15 this May. During this time we have gone through all periods: the growth in 2005-2007, the crisis in 2008, the second round of development, the opening of an office in Moscow in 2012 and the closure a year later, and the third wave of growth after Maidan and the first customers with demand for international PR campaigns.” The main goal of the agency today is to get even closer to customers. The service business is based on two pillars: the clients that we help run information campaigns and those who run those campaigns. We are working on getting even closer, despite the lack of physical communication, both with customers and the team. As for plans for the near future, the agency continues to transform and is not going to close. “We can change the form, content of services, give up the office, but as long as there is an economy, businesses and organizations will compete for consumers’ attention. It means that there will always be a demand for specialists who know how to tell and explain your product or service’s benefits.”